Quoi Makeup

Hypoallergenic, mineral makeup to look your most radiant.

A boutique cosmetics range from New York, focused on quality makeup products enriched with vitamins, minerals, peptides, botanicals and skin-loving natural oils to give skin hydration and a healthy glow.

Pro makeup for all.

Quoi is focused on luxurious makeup full of nourishing ingredients, whilst ensuring professional results for a flawless, luminous finish.

Quoi was established in 2006 by a New Zealand Makeup Artist also specialising in skincare health, who was looking for a natural and cruelty-free pro makeup range with stunning results that could also benefit the skin. The Quoi cosmetics range is made in New York and handpicked for the NZ market, ensuring a premium choice of products, colours and quality ingredients to create glowing and radiant skin.

Nourishing actives.

Makeup is, in effect, another layer of skincare, which is why it’s best to use products that are kind to the skin. Quoi feels luxurious and is enriched with vitamins, minerals, peptides, botanicals, plus skin-loving natural oils to give your skin nourishment and a healthy glow. All Quoi foundations are enriched with a multi-mineral complex to condition and provide antioxidant protection, and are paraben-free, meaning you can apply them on top of your active skincare routine without worrying about your skin.

Gorgeous products.

The Quoi range encompasses everything from foundations and powders for every skin type and finish, through to both shimmering and matte mineral eyeshadows, lipsticks and glosses, brow and lash products, plus contouring and highlighters. From a barely-there natural look to flawless perfect coverage or intense colour pigment, each product is made to flatter - ensuring a photo finish every time.


No, Quoi makeup is cruelty-free, and does not test on animals. The range is also hypoallergenic and made predominantly with natural ingredients.  


Quoi makeup focuses less on OTT makeup trends, and more on achievable looks and helping you look your most radiant self. Quoi is sold only to skin and beauty professionals, with high-quality formulas and an affordable RRP. See the full colour ranges at quoimakeup.com.


As a brand, Quoi comes with exceptional marketing support and content, with plenty of quality imagery, information, blogs, tips and tricks and “how-to” look guides to help guide your customers. Concept stands and brand collateral are also available to fit your environment and budget.